“Design is the silent ambassador of your brand.”

Paul Rand

Lieve Torbeyns is an experienced, talented Designer & Art Director. Since graduating in 1998 with a Masters in Advertising & Design from PXL-MAD School of Arts, Lieve has worked in some of the leading communication agencies in Belgium and Australia. Her passion is to create concept-driven dynamic brand identities that are engaging, memorable and connect with their customers. Her expertise is branding (including brand development, concept design, logo design, corporate identity), conceptual thinking, art direction, design direction, typography, visual digital design, packaging and illustration.

Lieve’s work ethic and professionalism has her in demand at multi-national & indie agencies, major retailers, entrepreneurs and start-ups. Evolving and budget wary clients, such as the hospitality and property industries, have benefited from her fresh, intuitive approach. 

Lieve’s dedication to her craft has resulted many Australia and European creative awards for Design, Art Direction, Corporate Identity, Illustration and Branding.


Clients I’ve worked with

Airlines | Travel: Virgin, AirAsia, Flight Centre, Student Flights
Education: University of Southern Queensland, The University of Melbourne, Griffith University, James Cook University, QUT, Southern Cross University, GoodStart Learning Centres, Little Birdie Books
Retail: Footlocker, Sunglass Hut, Super Retail Group: BCF - Supercheap Auto, Energy Queensland: Ergon - Energex - Yurika, TruTest, Vita Group, SQD Athletica
Real Estate | Property: Stockland, Lendlease, Metricon, Hines Property, Aveo Retirement Living, Sekisui House - West Village, Graystone, The Brokerage
Government | Council | Services: Queensland Government, Australia Government, Brisbane City Council, Gold Coast City, Sunshine Coast Council, City of Ipswich, Queensland Police, PPQ, Belgian Government
Fincancial | Insurance: Suncorp, Qbank, QSuper
Sport: Gold Coast Suns AFL Club, Pilates Place
Entertainment | Leisure: Dreamworld, Tourism Queensland, Spicers Retreat, Mantra, Aussie World, Brisbane Marketing, South Bank Brisbane
Health | Medical: Terry White Chemart, Cenovis, Nature’s Own, Live Better, adis, The Work Well, CM (Health Insurance Belgium)
Hospitality | Food: Sizzler, JBS, Harajuku Gyoza, Nitrogenie, Earth & Steam, Cowch, The Fox Hotel, Cactus Jacks, Palm Brewery (Belgium)
Career | Network: GoldMind
Not-for-profit: Vinnies, EAIOU, Anglicare, Help Enterprises, African Hearts